Brandpoint asked us for predictions. We thought “pets”—and still do

Pets are everywhere in marketing for companies selling everything from cars to insurance. Pets are the great connectors. (Delve into this so-called Pet Nation

through a Bourbon with Brenda conversation with author Mark Cushing.)

Our specialty in pet- and equine-related marketing informs how we approach our

other areas of expertise. Because just like pets, engaging content connects brands

and customers—in any industry.

That’s one reason Brandpoint asked S&A to weigh in on what marketing holds for 2022. We’re a few months into the year, and our predictions are holding true. After all, no one can resist content that connects pets, people and brands.

Susan Wright is group director of content & PR at S&A.