Kerry O’Hara, PhD, reveals the benefits of deep listening

The best marketing comes from the best insights. But how do you know what really resonates with your audience? Listen. Listen. Listen. Kerry O’Hara, PhD and Chief Insights Officer at the American Pet Products Association, shares why it’s important to pay attention not only to what consumers are saying, but also to how they say it. Doing so can reveal additional insights consumers may not even realize they’re communicating. Watch as Brenda and Dr. O’Hara explore this fascinating topic and learn how deep listening can enhance your understanding of your target audience.