How cognitive biases shape our world: A conversation with Ken Rotondo

Join host Brenda Andresen and guest Ken Rotondo, president and founder of Rehavior Inc.,  for a candid conversation on the role of behavioral economics in transforming decision-making in healthcare.

In this episode, Ken shares his journey from veterinary practice owner to behavioral communication strategist and how understanding cognitive biases can transform interactions with clients and patients.

• Subconscious decision-making: Ken reveals that subconscious responses predict behavior more accurately than traditional methods—showing the need for emotionally resonant communication in marketing and healthcare.
• Personalized communication in healthcare: Tailoring conversations to align with subconscious motivations can significantly improve patient compliance and relationships.
• Advancements in veterinary medicine: Ken discusses how adopting behavioral insights can address current challenges in veterinary practices and enhance client engagement and workforce management.