How cognitive biases shape our world: A conversation with Ken Rotondo

Brenda Andresen

 

Join host Brenda Andresen and guest Ken Rotondo, president and founder of Rehavior Inc.,  for a candid conversation on the role of behavioral economics in transforming decision-making in healthcare.

In this episode, Ken shares his journey from veterinary practice owner to behavioral communication strategist and how understanding cognitive biases can transform interactions with clients and patients.

  • Subconscious decision-making: Ken reveals that subconscious responses predict behavior more accurately than traditional methods—showing the need for emotionally resonant communication in marketing and healthcare.
  • Personalized communication in healthcare: Tailoring conversations to align with subconscious motivations can significantly improve patient compliance and relationships.
  • Advancements in veterinary medicine: Ken discusses how adopting behavioral insights can address current challenges in veterinary practices and enhance client engagement and workforce management.
Tune in for this fascinating episode of Bourbon with Brenda as Brenda and Ken discuss how understanding of the human mind can transform the landscape of healthcare, improve the future of the profession and develop deeper connections among people.
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