Companion Animal Parasite Council
Ticks have a high fear factor, which can be very motivating. The 2014 content strategy was “Year of the Tick.” S&A developed videos, educational materials and editorial that drove home the risks of these parasites. The video series included Tick Myths and a Tick of the Month features with little know facts and risk, which received 1,000+ views in the initial weeks – well above average.
S&A recommended an industry qualitative and quantitative study with pet owners and veterinarians about parasites. The results of the CTC Study (Connecting with Today’s Clients – The importance of local, timely parasite data) are potentially game changing for the veterinary profession. S&A planned a press event and industry launch during NAVC 2015. It took off like wildfire in the press and on social media. This infographic provided the high points in a colorful, engaging style.
The annual CAPC Satellite Media Tour announces the results of the CAPC Forecast Maps in a nationwide broadcast, and features CAPC board members. In 2014, the total viewer and listener impressions were 243,431,632 - over 100 million more than the prior year. That represents an 87% increase.
The content strategy is driving the usage and importance of the Prevalence and Forecast Maps. In 2014, the total number of map online page views was 812,393, a 29% increase over the previous year. The number of CAPC app downloads accelerates with each passing month.
CAPC is funded by a group of industry sponsors so it’s important to keep them energized about their contribution. Every quarter, The Map e-newsletter provides updates, results and milestones for industry sponsors and other supporters. The number of subscriptions has grown exponentially as the content strategy drives interest in CAPC activities.