All Pet. No Peeves: The Hannah the Pet Society Story
Hannah is a completely new concept in pet care –complete pet care for life for one low monthly fee. The creative approach for every piece of Hannah communication is lighthearted in tone, but hard hitting in message.
S&A used an illustration to give Hannah a warm, friendly brand personality. Hannah is different than any other concept in pet healthcare, so it had to LOOK different. We also wanted to avoid pet owners saying “I want the Pet in the photo.”
S&A created the complete Hannah brand identity, including the logo and tagline. The Hannah logo set the stage with a look and feel that is warm and approachable. The tagline says Hannah has changed everything in just three little words.
Hannah has outpaced projections in its launch market of Portland, Oregon with rapid growth in the number of memberships. With two retail Placement Centers and two Health & Education Centers to provide Total Lifetime Care for thousands of “Hannah Pets”, the company is now looking into market expansion.