Nothing in the Way of Care: The CareCredit Story


CareCredit provides patient financing for specialty healthcare markets including dental, vision, cosmetic, audiology and veterinary. S&A helped turn the vet channel from a niche market to one of the most successful categories for the company.


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Headline

The headline borrows the equity of favorite nursery rhymes to communicate the benefits of CareCredit in an engaging memorable way.

Photo

A friendly shot of a pet owner and dog enjoying life together, we wanted to capture the warm, emotional benefit of patient financing – a happy, healthy pet.

Tagline

Focus on patients, not payments gives the veterinarian permission to put their full attention on what matters most – providing the best care for the pets.

S&A launched CareCredit into the veterinary channel and helped build the brand into one of the biggest healthcare categories for the company. Our work for the vet division expanded our partnership with the cosmetic, vision/refractive, audiology, dental and consumer lines of business.

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