Health Care – Stephens & Associates

Using generational insights to engage with patients

Understanding each generation’s healthcare needs and information habits can help providers attract and convert more patients.

Needs-based segmentation for growth

If your category is highly competitive (and your marketing feels a bit stale), investing in needs-based segmentation can inject some attention-grabbing life into your marketing plan and business objectives.

How to market to physicians versus veterinarians

For B2B companies to successfully reach healthcare professionals, marketers need insider knowledge on the nuances of each profession.