Whispering brand secrets from 20,000 feet up.

A SkyTM Radio Network interview with Chuck Stephens is aired globally on all audio-equipped American Airlines flights. In response to questions about the challenges of the animal healthcare marketplace, Chuck explains why and how brand whispering is a unique approach that works for clients.

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Gaining marketshare and closing the gap.

Print advertising for a new suture featuring antibacterial protection gains the highest overall effectiveness ranking (15% higher than all ads studied) for ETHICON, Inc., a Johnson & Johnson company. It also helped turn the heads (and surgical choices) of veterinarians.

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Helping to harvest success for a golden client.

S&A creates a Golden Harvest Upfront website to give ag media and internal audiences a 24/7 resource from Golden Harvest Seeds, Inc. The site becomes a valuable source for editors and broadcasters, and earns gold with a National Best of NAMA Award.

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Adding to the evidence of effective results.

A provocative campaign introducing breakthrough therapeutic diets for cats from Innovative Veterinary DietsTM captures the attention of veterinarians in industry print and top trade shows. It shows up with a national BMA Pro-Comm Best-of-Division award, too.

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Finding a way to beat the equine competition.

“They’ve been called the world’s greatest athletes but they couldn’t compete again EPM. Until now.” The message becomes a clarion call as S&A creates an integrated program that sends Marquis® (15% w/w ponazuril) Antiprotozoal Oral Paste from Bayer Animal off to the races.

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