Archive for September 2019

5 ways media training maximizes your brand

Media training may not top the list of tasks leadership enjoys, but the effort is worth the time. Trained spokespeople can positively impact leadership and company reputation by fostering confident, memorable interactions with members of the media.

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Needs-based segmentation for growth

If your category is highly competitive (and your marketing feels a bit stale), investing in needs-based segmentation can inject some attention-grabbing life into your marketing plan and business objectives.

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